Senior marketing leadership, without the headcount

Plenty of good businesses reach a point where marketing matters to growth, but a full-time CMO on a CMO salary is hard to justify. So the strategy sits with a CEO/Executive who hasn't the time, or with a team that's capable but junior, and nobody senior is actually steering.

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The work still happens. Campaigns run, the website gets updated, the agency delivers. What's missing is the person asking whether any of it is the right thing to be doing.

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That's the gap. Not more hands - better judgement, applied to the decisions that set the direction.

• Strategy defaults to whoever is loudest, or to whatever the agency has capacity for

• Good people make decisions above their experience level, and learn the expensive way

• Budget gets spent proving activity rather than driving growth

• Nobody is translating what the business does into the reasons a customer would choose it

• You're setting up a marketing function and want it built right from the start

• People are doing the work, but nobody senior with the experience owns the strategy

• You're scaling, and marketing isn't keeping up

• You're between marketing leaders and need a steady hand

• You're heading into a big move - a rebrand, a new market  and want senior judgement alongside you through it

• You have a team, and you're not sure it's set up right: the right people, the right skills, on the right things

• Senior marketing leadership - 25+ years of judgement, applied to your decisions

• A clear read on where the gaps are: what to fix, what to stop, what to build

• Regular strategic direction your team and agencies can work to

• A candid sounding board, available between the formal sessions

• Work that can be executed from day one - plans your team can pick up and run, not frameworks that need translating

• Marketing put in commercial language, for the board and the executive table

• Someone who runs fast at a problem and comes back with an answer, not a discovery phase